GalleryPal

An art viewing app that increases art knowledge and interest all while increasing in-person museum satisfaction.

Deliverables
• UX
• Mid-level wireframes
• Competitive analysis

Tools
• Figma
• Photoshop
• Procreate
• Zoom

Timeline
5 day Google Venture Sprint

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Problem

Customer experience and satisfaction viewing art at museums and galleries is suffering

OVERVIEW

Goal

GalleryPal wants to improve customer satisfaction when viewing art in a museum or gallery without losing the in-person experience.

Outcome

A personalized art guide app that provides context through bite-size digestible facts, making any museum trip worthwhile.

DAY 1

Understanding the problem

Primary Research

GalleryPal provided:

Research brief
Museum guide expert interview
“Angela” a user persona based off their research
Museum visitor quotes

Pain points

Museum visitors:

Lack context
Overwhelmed by sea of information
Feeling stuck in group tours
Unaware of artist’s inspiration and techniques

Museum guide interview

Art tour guide at The Museum of Natural History

Common themes in museum tours:

Intrigue from fun-facts of unknown artists life, inspiration and context of work
Tragedy and adversity connects visitors to artists
Understanding artists perspective and intention puts visitors in awe, and contemplation

Persona

“I don’t need to know everything, i just don’t want to feel like I was missing out on something”

I played with 3 museums apps and 2 non-museum apps to understand and know what is the industry standard. Learnings:

Listen or watch a video instead of reading
Art located via GPS
Augmented Reality from Google
Interactivity and engagement through gamification with photo filters, and trivia

Competitive Analysis

Insights

Bite-size facts

Create immersive experience by showing minimal information

Freedom

Provide an easy journey from one art piece to another

Personal connection

Dedicated section to jot new ideas, perspectives and feelings arise.

Mapping the journey

OPPORTUNITY

How might we consume bite-size content in a meaningful and thought-provoking way?

DAY 3

Storyboard

Building and developing the concept in a cohesive and high-level flow.

DAY 2

The solution sketch

Competitor lightening and crazy 8’s sketches defined a solution sketch that helped with the story board foundation.

DAY 4

Prototype

The prototype helps museum visitors in the following ways:

Quickly learn through bite-size content about artists and their work
Connect with artwork in a way that’s meaningful and document it

Check the prototype

DAY 5

Testing and validating the solution

1 round of 5 moderated interviews

Results

Scan confirmation

Why does a scanned pic need confirmation? Most testers were confused, they wanted see more on the art they scanned.

Learning more about an artist

Testers didn’t gravitate to the colorful thumbnails, they wanted to read more on the summary and tapped on bio instead of inspiration thumbnail.

Documenting thoughts and feelings

All testers wanted to know how to write out their thoughts on art and their museum visit.

REFLECTIONS

Key Learnings

Scanned confirmation
Remove confirmation screen. After a pic is scanned follow with the artist summary screen.

Documenting thoughts and feelings
Provide a section for testers to write out their thoughts and feelings in a diary style, this may provoke visiting museums more.

Learning more about an artist
Add more content on the summary and details sections and switch inspiration and bio thumbnail spots. To avoid missing content from other thumbnails have a continuous flow starting with the first thumbnail content to the last thumbnail.

What I would do differently

Ask users how they would like to remember their museum visit
Besides writing notes, explore and ask visitors of other ways they would like to remember their museum experience.

Other ways to connecting with art Ask users how they would like to express their thoughts when viewing art.

Explore augmented reality
Using appropriate AR technology would increase the in-person museum experience with physical art. I need to delve into this world to see what’s feasible.

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GalleryPal

Problem

Customer experience and satisfaction viewing art at museums and galleries is suffering

Understanding the problem

Museum guide interview

Persona

“I don’t need to know everything, i just don’t want to feel like I was missing out on something”

Competitive Analysis

Insights

Mapping the journey

How might we consume bite-size content in a meaningful and thought-provoking way?

Storyboard

The solution sketch

Prototype

Testing and validating the solution

Key Learnings

Scanned confirmation
Remove confirmation screen. After a pic is scanned follow with the artist summary screen.

Documenting thoughts and feelings
Provide a section for testers to write out their thoughts and feelings in a diary style, this may provoke visiting museums more.

Learning more about an artist
Add more content on the summary and details sections and switch inspiration and bio thumbnail spots. To avoid missing content from other thumbnails have a continuous flow starting with the first thumbnail content to the last thumbnail.

What I would do differently

Ask users how they would like to remember their museum visit
Besides writing notes, explore and ask visitors of other ways they would like to remember their museum experience.

Other ways to connecting with art Ask users how they would like to express their thoughts when viewing art.

Explore augmented reality
Using appropriate AR technology would increase the in-person museum experience with physical art. I need to delve into this world to see what’s feasible.

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Arizent

Let’s Connect

GalleryPal

Problem

Customer experience and satisfaction viewing art at museums and galleries is suffering

Understanding the problem

Museum guide interview

Persona

“I don’t need to know everything, i just don’t want to feel like I was missing out on something”

Competitive Analysis

Insights

Mapping the journey

How might we consume bite-size content in a meaningful and thought-provoking way?

Storyboard

The solution sketch

Prototype

Testing and validating the solution

Key Learnings

Scanned confirmationRemove confirmation screen. After a pic is scanned follow with the artist summary screen.

Documenting thoughts and feelingsProvide a section for testers to write out their thoughts and feelings in a diary style, this may provoke visiting museums more.

Learning more about an artistAdd more content on the summary and details sections and switch inspiration and bio thumbnail spots. To avoid missing content from other thumbnails have a continuous flow starting with the first thumbnail content to the last thumbnail.

What I would do differently

Ask users how they would like to remember their museum visitBesides writing notes, explore and ask visitors of other ways they would like to remember their museum experience.

Other ways to connecting with art Ask users how they would like to express their thoughts when viewing art.

Explore augmented realityUsing appropriate AR technology would increase the in-person museum experience with physical art. I need to delve into this world to see what’s feasible.

Hikescape

Arizent

Let’s Connect

Scanned confirmation
Remove confirmation screen. After a pic is scanned follow with the artist summary screen.

Documenting thoughts and feelings
Provide a section for testers to write out their thoughts and feelings in a diary style, this may provoke visiting museums more.

Learning more about an artist
Add more content on the summary and details sections and switch inspiration and bio thumbnail spots. To avoid missing content from other thumbnails have a continuous flow starting with the first thumbnail content to the last thumbnail.

Ask users how they would like to remember their museum visit
Besides writing notes, explore and ask visitors of other ways they would like to remember their museum experience.

Explore augmented reality
Using appropriate AR technology would increase the in-person museum experience with physical art. I need to delve into this world to see what’s feasible.