PAOLA PALACIOS

Graphic Designer • UX/UI Designer

WORK EXPERIENCE

Pro bono Designer | LM Cafe
January 2025 - March 2025

Jr. UX Designer | The PCA Companies
November 2023 - July 2024
Supported the Creative Director on several UX projects ranging from beauty products, food beverage, and skin care.

  • Supported the UX process from ideation to developer hand-off

  • Collaborated with Marketing analyzing analytics

  • Collaborated on ideation, wire framing, and implemented best UX practice

  • Assisted with photo-retouching, creating graphics and light video editing

Product Designer, Design Systems • Freelance | Meze
January 2023 - November 2023
Lead Meze’s design system initiative.

  • Created a preliminary research and proposal

  • Created Hi-fidelity wireframes

  • Edited and created new components from an existing design system

  • Prototyped and annotated screens for developers

Graphic/Visual Designer • Freelance
April 2012 - Present
Businesses: Urban Dove, Pergola Roof, Mezuka, Green Mossa, Cellairis, LM Cafe, Mexican Festival, Harlem Community Justice Center, NJ Semiconductor
Designed Print and Digital Marketing Campaigns for B2B and B2C businesses in the food, non-profit, and outdoor home/office space. All businesses acquired brand awareness.

UX Designer • Internship | Propel
July 2021 - August 2022
Guided and collaborated with a team of 4 for Propel’s product strategy. Product thinking and design were implemented for an inviting and easy experience.

English Teacher | Kyoei Elementary
March 2020 - January 2021
Taught English to Japanese students ages 6-13 years of age. English class was an opportunity for student to engage with a foreigner and understand what’s outside of Japan. Lessons were gamified to have students engaged in the material.

Associate Art Director » Art Director | Arizent (formerly SourceMedia)
June 2014 - Feb 2019 » Feb 2019 - March 2020

  • Collaborated with Illustrators, Animators, Video editors, and Journalists in designing stories promoted on the immersive storytelling platform, shorthand.

  • Collaborated with other Designers, Copywriters, Animators, and C-Suite in the re-branding of the company.

  • Directed, designed, and managed Marketing campaigns (Brochures, Infographics, Digital and Print Ads, White-papers, Email blasts, Digital stories for journalists) and increased:

    • Event conferences (Banking, M&A and Finance) department’s ticket sales and attendance.

    • The Editorial department’s sales subscription, engagement, as well as winning a Neal Award for the best single article ‘Keep Quiet.’

UX PROJECTS

UX Designer • Hikescape | Passion project
Oct 2021 - April 2022
Designed an app to inspire underrepresented groups to hike. By empathizing with the users and leading with curiosity, I learned how to increase motivation after 4 design iterations and 5 rounds of usability-testing.

EDUCATION

User Experience Design Certificate
Springboard

Bachelors of Fine Arts, Graphic Design
State University of New York College at Oswego

SKILLS

RESEARCH
User Research
User Testing
Secondary Research
Competitive Analysis
Surveys

UX METHODS
Affinity Mapping
User Personas
User Empathy Map
Site Mapping
Wireframes
Prototyping

DESIGN
UI Design
Visual Design
Branding
Marketing
Data Visualization

TOOLS
Figma
Adobe XD
Photoshop
Illustrator
InDesign
Miro
Google Suite
Google Analytics
iMovie

LANGUAGES
English
Spanish