HOLA! I’m Paola
UX/UI • Graphic Designer
The most engaging products are crafted with a clear intention that can also emotionally capture users from the start. Using AI to assist, we can focus deeper on user centric needs and understand what they want before they even know it.
Other than design, I like to walk my heart out to reach my daily step count and understand the ‘why’ behind things
Work
Helps people with ADHD learn how to budget
• UX • Mid-fidelity wireframes •Prototype
Leave a lasting impression with Maluma’s fragrance
• UX/UI • Copywriting • Figma animation • Prototype
A centralized food ordering platform connecting multiple users
• UX/UI • Design systems • Prototype
Cultivating diversity, community and belonging in hiking spaces
• UX/UI • User Research • Personas • Usability testing
Personalize your relationship with Art
• UX • Competitive analysis • Mid-fidelity wireframes • Prototype
Empowering those in financial and professional services to lead
• Art Direction • Digital Stories • Print/Digital Marketing
Formerly SourceMedia
Elevating customers’ lifestyle by enhancing customers outdoor spaces
• Marketing Collateral • Photo-retouching • Copywriting
My Story
I’m a native NYC designer, who likes to try out different things - be it traveling, outdoor activities, learning and trying anything in the design and marketing disciplines, to learning about humans and their tendencies. Im pretty open about many things but not so much with food…
I have a total of 10 years of design experience, 8 years in B2B dealing with print/digital marketing campaigns and the rest in Visual and UI/UX. I’ve also contributed to copywriting, light video editing, and lettering - I like to delve into new things preferring more of a generalist role, and according to this figma article this is a good thing!
Leveraging AI to the evolving demands of the industry can help us not only accelerate workflows, tedious repetitive tasks, and the technical heavy lifting, but most importantly we can now quickly produce more ideas to validate focusing on how to best serve the users needs, their experience and of course business goals.
Paola likes…
Adventure
Trying out new things is on my top-tier list, but many new foods… thats a no
Hiking
Observing the present helps me connect with nature
Biking
Biking is a fun and quick way to explore new places. I love the journey and freedom
Cats
Cats curiosity, playfulness, and independence brings joy to my life
Contact
My portfolio is a snippet of who I am… Now, let’s learn about you. Send me a note!