HOLA!

I’m Paola, a UX Designer and Visual Designer from NYC

I believe the most engaging products are crafted with a strong intention. Understanding the problem is crucial to getting desired results. Other than design, I like to zen out to yoga and walk my heart out to reach my daily step count.

Work

ADHD budgetting

Helps people with ADHD learn how to budget
• UX/UI

Leave a lasting impression with Maluma’s fragrance
• UX/UI • Copywriting • Figma animation • Prototype

Royalty by Maluma

A centralized food ordering platform connecting multiple users
• UX/UI • Design systems • Prototype

Meze

Propel

Transforming the way university students land their first job
• UX/UI • Research • Prototype • Usability

Cultivating diversity, community and belonging in hiking spaces
• UX/UI • User Research • Personas • Usability testing

Hikescape

GalleryPal

Personalize your relationship with Art
• UX/UI • Competitive analysis

Arizent

Empowering those in financial and professional services to lead
• Art Direction • Digital magazine articles • Print/Digital Marketing

Formerly SourceMedia

Elevating customers’ lifestyle by enhancing customers outdoor spaces
• Marketing Collateral • Photo-retouching • Copywriting

Pergola Roof

My Story

I’m a designer born, raised, and currently living in NYC. Although a designer by training, I consider myself a student of continual experimentation and learning.

My philosophy is to always try new things and be open to new perspectives and opportunities. Design is similar to life. They both require intention and continual refinement to get desired results. I’m passionate about the Edtech, Fintech, and the Wellness industry. I want to collaborate in fixing and solving problems that will help others achieve their goals.

I have 10 years experience designing mostly for B2B from print/digital marketing campaigns to web interfaces. I’ve managed projects outside my comfort zone and delivered successfully. I look forward to building products that are not only useful, but of substance and most importantly meaningful to people’s lives.

Paola likes…

Adventure

Experiencing new cultures and ideas drives my curiosity, and ability to empathize with others unlike anything I know. People can be so different yet so similar, I saw this first hand while living in Japan

Hiking

Observing the present moment helps with focus and quiets down my sense of self to connect with nature’s vastness

Biking

Biking is a fun and quick way to explore new places. I love the freedom and journey

Cats

Cats curiosity, playfulness, and independence brings joy to my life

Contact

My portfolio is a snippet of who I am…

Now, let’s learn about you. Send me a note!